Harnessing the power of purpose
Have we moved beyond the Information Economy to the Purpose Economy?
Aaron Hurst author of The Purpose Economy believes we have, “as the most powerful driver of work, purpose has to be deeply integrated into every aspect of our jobs on a specific, individual level.”
It’s no longer acceptable, especially for millennials, to brush aside doing meaningful work that’s fulfilling and holds the potential to make an impact on the world.
Hurst envisions a new era where “we can actually start to navigate the world by what’s truly meaningful to us. The impact we can have on our economy, and frankly, on the innovation of the world, is profound.”